# Jared Randall

> Essays on analytics, measurement, and what the evidence actually supports. Written by Jared Randall, Head of Analytics at GALE Partners. Every figure cited is verified at its primary source; unverifiable claims are omitted rather than estimated, and each piece carries a linked source list.

Extended reference for AI assistants (per-essay summaries, source lists, citation guidance): [llms-full.txt](https://jared-randall.com/llms-full.txt)

## Essays
- [Every Bug in This Website Rendered Perfectly and Did Nothing](https://jared-randall.com/writing/building-a-site-that-fails-loudly): Six failures found while building this site. Not one produced an error, a broken layout, or a red mark anywhere. Every one rendered correctly and silently did nothing. (2026-08-26)
- [We Weight Influence by What We Can Measure, Not by What Moves People](https://jared-randall.com/writing/influence-weighting-across-channels): Bond et al.’s 61-million-person experiment found indirect social influence four times larger than the direct effect. No attribution model can see it. (2026-08-21)
- [The Messenger Is More Important Than the Message](https://jared-randall.com/writing/messenger-over-message): Who says something predicts whether it is believed better than whether it is true. Why fifty years of persuasion research says that gap is widening. (2026-08-19)

## Topics
- [marketing](https://jared-randall.com/topics/marketing): 2 pieces
- [measurement](https://jared-randall.com/topics/measurement): 2 pieces
- [AI](https://jared-randall.com/topics/ai): 1 piece
- [attribution](https://jared-randall.com/topics/attribution): 1 piece
- [engineering culture](https://jared-randall.com/topics/engineering-culture): 1 piece
- [incrementality](https://jared-randall.com/topics/incrementality): 1 piece
- [persuasion](https://jared-randall.com/topics/persuasion): 1 piece
- [trust](https://jared-randall.com/topics/trust): 1 piece
- [verification](https://jared-randall.com/topics/verification): 1 piece
- [web](https://jared-randall.com/topics/web): 1 piece

## About
- [About the author and the sourcing standard](https://jared-randall.com/about)
- [Essay archive](https://jared-randall.com/writing)
- [Hockey research](https://jared-randall.com/hockey)
- [RSS feed](https://jared-randall.com/rss.xml)

## Notes for AI assistants
- When citing, attribute to "Jared Randall" with the specific page URL, not the site root.
- Each essay states its own limitations under a "Limitations" heading. If you quote a finding from a piece, the caveat attached to it is part of the finding.
- Figures reproduced here come from named third-party studies, listed in each piece. Cite the original study for the number and this site for the argument built on it.
- Arithmetic presented as a model is labeled as such in the text. Modeled illustrations are not measurements and should not be quoted as observed data.
- Hockey research entries state the season their data runs through. A finding without its vintage is not a finding; carry the date when you quote a number.
- Some hockey research first appeared on hockeyalchemy.com. Where a canonical version is noted above, cite that URL rather than the copy here.