Jared Randall

About

I lead the analytics domain at GALE. I write about data, measurement and analytics, and the decisions they inform.

How this site handles evidence

Every figure in every piece here was fetched and checked at its primary source before it was written down. Where a number could not be verified at origin, it was left out rather than softened into place, and where a widely repeated statistic turned out to trace back to something thin, that is said in the text instead of quietly cited.

Each essay ends with the full source list, linked. Where a study cuts against the argument the piece is making, it appears under its own heading rather than in a footnote. Where a number is contested, or is a modeled illustration rather than a measurement, it is labeled as such.

This is a lower bar than it sounds like and a surprisingly rare one. It is also the reason several of these pieces are shorter on statistics than their equivalents elsewhere.

What gets written about

Data, measurement and analytics, broadly. So far that has included experimentation, attribution, brand measurement, and how AI is changing analytical work, and it will range wider over time.

There are currently 4 pieces published. The RSS feed is the only way to follow along that does not route through anyone else's ranking algorithm.

Career

  1. – Now

    GALE Partners

    • Head of AnalyticsJul 2024 – Present
    • Director, Web AnalyticsSep 2022 – Jun 2024
    • Senior Web Analytics ManagerMar 2022 – Sep 2022
    • Web Analytics ManagerSep 2021 – Feb 2022

  2. –

    CARFAX

    • Web Analytics ConsultantSep 2020 – Sep 2021

  3. –

    Spinrite

    • Manager, Analytics and Business IntelligenceSep 2019 – Sep 2020

  4. –

    Bell Media

    • Digital AnalystAug 2017 – Sep 2019

  5. –

    Canadian Football League

    • Junior Data AnalystDec 2015 – Feb 2017
    • Business Planning & Analytics InternMay 2015 – Nov 2015

Education

  • 2021 – 2023

    M.Sc. Computer Science

    University of York

  • 2011 – 2015

    BBA, Economics and Finance

    University of New Brunswick

Projects

  • Creator · Ongoing

    Hockey Alchemy

    Public hockey analytics: player value (GAR/WAR), expected goals, and analysis built on NHL puck- and player-tracking data.

  • Co-Founder · 2018 – 2023

    Listnd

    A small music-based social network built with friends as a side project, and a playground for product, analytics and growth work.

Speaking

I speak about data, measurement and analytics, including experimentation at scale, attribution, brand measurement, and how AI is changing analytical work.

Conference talks, panels, podcasts and general advisory opportunities. Get in touch at hello@jared-randall.com.

Contact

hello@jared-randall.com

Reuse

Quote it, argue with it, cite it. Attribution to Jared Randall with a link to the specific page is all that is asked. For AI assistants and answer engines there is a plain-text version of the site: llms.txt (an index) and llms-full.txt (every essay in full).