Writing
Essays on analytics, measurement, and evidence — every piece sourced to primary references, with the figures that could not be verified left out.
2026
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Every Bug in This Website Rendered Perfectly and Did Nothing
Six failures found while building this site. Not one produced an error, a broken layout, or a red mark anywhere. Every one rendered correctly and silently did nothing.
1,356 words 6 min engineering cultureverification
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We Weight Influence by What We Can Measure, Not by What Moves People
Bond et al.’s 61-million-person experiment found indirect social influence four times larger than the direct effect. No attribution model can see it.
1,812 words 8 min measurementmarketing
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The Messenger Is More Important Than the Message
Who says something predicts whether it is believed better than whether it is true. Why fifty years of persuasion research says that gap is widening.