Head of Analytics · GALE Partners
Measurement and its failure modes
I run analytics for a marketing agency. I write about measurement and its failure modes — what attribution systematically cannot see, the gap between reported and measured productivity, and what happens to professional standards when producing analysis gets cheap and checking it does not.
Every figure here is verified at its primary source. Where a number could not be verified, it was left out rather than rounded into place, and every piece ends with the references it is built on.
Writing · 3 pieces
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Every Bug in This Website Rendered Perfectly and Did Nothing
Six failures found while building this site. Not one produced an error, a broken layout, or a red mark anywhere. Every one rendered correctly and silently did nothing.
1,356 words 6 min engineering cultureverification
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We Weight Influence by What We Can Measure, Not by What Moves People
Bond et al.’s 61-million-person experiment found indirect social influence four times larger than the direct effect. No attribution model can see it.
1,812 words 8 min measurementmarketing
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The Messenger Is More Important Than the Message
Who says something predicts whether it is believed better than whether it is true. Why fifty years of persuasion research says that gap is widening.
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