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AI

2 pieces tagged “AI”.

• 2026-10-17 brand writing

  The Brand Playbook for the Automated Era

  Fifteen years of swings in brand marketing, and what automated ads and ads in AI answers change. A playbook for CMOs on brand, creative and analytics.

  4,750 words 20 min creativemarketing

• 2026-10-11 AI writing

  Synthetic Audience Testing: What the Evidence Supports, and How to Do It Well

  LLM-simulated respondents get direction and ranking roughly right, and size, spread and subgroups wrong. What the validation studies show, and how to use them.

  5,040 words 21 min measurementmethodology