Marketing
2 pieces tagged “marketing”.
-
We Weight Influence by What We Can Measure, Not by What Moves People
Bond et al.’s 61-million-person experiment found indirect social influence four times larger than the direct effect. No attribution model can see it.
1,812 words 8 min measurementmarketing
-
The Messenger Is More Important Than the Message
Who says something predicts whether it is believed better than whether it is true. Why fifty years of persuasion research says that gap is widening.